Author: sam

After a long delay, Facebook is releasing a tool that will allow people to see what kind of information it has collected about their online activity beyond its borders — from the news they read to the shopping websites they visit to the porn they watch — along with an option to dissociate that data from their accounts.

Facebook collects information about its users in two ways: first, through the information you input into its website and apps, and second, by tracking which websites you visit while you’re not on Facebook. That’s why, after you visit a clothing retailer’s website, you’ll likely see an ad for it in your Facebook News Feed or Instagram feed. Basically, Facebook monitors where you go, all across the internet, and uses your digital footprints to target you with ads. But Facebook users have never been able to view this external data Facebook collected about them, until now.

Facebook tracks your browsing history via the “Login with Facebook” button, the “like” button, Facebook comments, and little bits of invisible code, called the Facebook pixel, embedded on other sites. Today the company will start to roll out a feature called “Off-Facebook Activity” that allows people to manage that external browsing data — finally delivering on a promise it made over a year ago when CEO Mark Zuckerberg announced at a company event that it would develop a feature then called “Clear History.”

The new tool will display a summary of those third-party websites that shared your visit with Facebook, and will allow you to disconnect that browsing history from your Facebook account. You can also opt out of future off-Facebook activity tracking, or selectively stop certain websites from sending your browsing activity to Facebook. Nearly a third of all websites include a Facebook tracker, according to several studies.

Some people in Ireland, South Korea, and Spain will gain access to Off-Facebook Activity first. Facebook said it will continue rolling out the feature everywhere else over the coming months. The tool, found in account Settings > Off-Facebook Activity, includes an option allowing you to “clear” your browsing history.

However, it’s important to note that neither Facebook’s announcement nor screenshots of the feature mention the word “delete” — and that’s because the browsing information isn’t being deleted, it’s simply dissociated from your Facebook account, according to a Facebook spokesperson. In other words, Facebook will still hold on to the data but will anonymize it rather than pair it with your profile.

For example, although your browsing history won’t be used to advertise a discount to an online store you’ve visited before, the activity will still appear in aggregated audience data shown to developers using Facebook’s analytics tools.

If you disable off-Facebook activity collection or clear off-Facebook activity history, your browsing history won’t be used to target ads to you on Facebook, Instagram, or Messenger, Facebook’s chief privacy officer, Erin Egan, wrote in a blog post.

However, the data isn’t being removed from Facebook servers. Just as Facebook still collects aggregated, anonymous browsing information from people who are logged out or don’t have Facebook accounts, Facebook will treat people who have opted out of external website tracking similarly, a Facebook spokesperson confirmed to BuzzFeed News.

The tool is finally launching, more than a year after the company initially said it would release the feature, originally marketed as “Clear History” by Zuckerberg at the company’s May 2018 developer conference, F8. In February, people familiar with the origins of Clear History said that Zuckerberg rushed the announcement at the event as a public relations play to curb criticism over the company’s stance on privacy and customer data in the aftermath of the Cambridge Analytica scandal.

Clear History, an international ad campaign focused on how “fake news” and “clickbait” are not your friends, and a privacy-themed pop-up store in New York City were the company’s attempts at garnering goodwill, people who spoke to BuzzFeed News earlier this year said.

Clear History was marred by a number of delays, with Facebook telling Recode in December that “it’s taking longer than we initially thought” because of issues with how data is stored and processed. Facebook engineers rebuilt the way the browsing data is indexed in order to allow users to disconnect their browsing history and opt out of personalized tracking moving forward, a spokesperson said.

The company has moved away from the Clear History name, noting that the feature is just one of three main tools in Off-Facebook Activity. A spokesperson would not say how many accounts Facebook expects to use the feature, but did confirm that it may have an impact on the company’s bottom line, since it will affect how ads are targeted in the future.

Source from BuzzFeed news

1. Your customers expect it.

If this were the only reason on the list, it would be enough. Think about it. Would you trust a business that didn’t have a website?

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

2. It provides social proof.

Ninety percent of consumers claim that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

3. You control the narrative.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

4. More bang for your buck.

When you use a website-building tool, like WordPress, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.

5. You don’t need extensive coding or technical skills.

Because WordPress — and a number of other website-building platforms — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes.

6. Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

7. Never put up the ‘closed for business’ sign again.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

8. You’ll show up in Google search results.

Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

9. Create a resource center for your staff.

In addition to helping customers, your business website can also benefit your own employees.

Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

10. Showcase your products and services.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.